CRM-Equipt
The CRM Built for Equipment Businesses.
Our flagship platform: an AI-powered CRM that brings leads, quotes, sales, operations and outreach into one place for equipment dealers and rental businesses.
Built for Humans. Backed by AI.
Move the light,see the AI at work
What a digital co-worker changes
- Rental inquiries. Today: Leads wait in the inbox overnight. With an AI co-worker: Auto-response in 30s — record in HubSpot, availability from Insphire.
- Quick quotes. Today: Quotes take days of back-and-forth. With an AI co-worker: AI-drafted quotes in minutes, priced from your rate cards.
- Factory configurator. Today: Spec sheets built by hand per order. With an AI co-worker: Customers configure machines online; specs flow straight to sales.
- Ask Chani. Today: Knowledge locked in senior heads. With an AI co-worker: Expert answers on specs, parts and servicing — 24/7.
- CRM-Equipt. Today: Leads scattered across inboxes and spreadsheets. With an AI co-worker: Every enquiry captured, routed and followed up in one CRM.
- Insights. Today: Stock and sales reports built by hand. With an AI co-worker: Live stock, forecasts and ageing alerts on one dashboard.
- Rate Card. Today: Rates kept in spreadsheets and quoted from memory. With an AI co-worker: Depot-based rates and discounts, always up to date.
- Maintenance Guide. Today: Service intervals hunted down in manuals. With an AI co-worker: Service schedules, fluids and parts in seconds.
Every corner of a heavy-equipment business — rentals, sales, service, parts, training — is still run by hand somewhere. Sweep the spotlight to see what a digital co-worker changes.
Three flagship products and a marketplace of small tools that plug in as you grow.
Start AutomatingMeet the apps, already at work.
Built for equipment dealers and rental businesses, and running today. CRM-Equipt leads, with three focused apps alongside it.
Insights
See Your Whole Operation at a Glance.
An operations dashboard that coordinates sales, inventory and fulfilment, with live stock, forecasts and ageing alerts.
Rate Card
Transparent Rates Across Every Depot.
Rate management for equipment rental: depot-based pricing, tiered discounts and a project planner, all in one place.
Maintenance Guide
Instant AI-Powered Maintenance Guidance.
A technician reference in one fast app: service schedules, fluid specs, parts and repair times, with Chani on hand.
Three products, one AI workforce.
01
Frontline Tools Marketplace
Your Industrial AI Toolkit: All in One Place.
A growing ecosystem of plug-and-play digital co-workers and modules — rental automation, service scheduling, asset tracking, quick quotes, configurators — ready to deploy without long development cycles.
02
Digital Co-Worker
Smarter Operations: Less Guesswork.
AI teammates that capture inquiries, update HubSpot and Insphire, send follow-ups and keep every system in sync — without breaks or distractions.
03
Chani Smart Assist
Ask Chani Anything: Get Expert-Level Answers.
Your on-demand industry expert, powered by a domain-specific LLM — rentals, servicing, sales, training and parts, answered from your own data.
Custom solutions
No two yards run the same. We configure every co-worker and tool around your workflows, systems and terminology — and build custom modules when off-the-shelf isn't enough.
Personal approach
You work with people who pick up the phone. From first demo to go-live and beyond, a real team walks beside you — AI does the repetitive work, humans own the relationship.
Industry knowledge
Built by people from the heavy machinery world. Rentals, servicing, parts, training — our domain-specific AI is trained on how this industry actually works, not generic office tasks.